GambleAware is a charitable institution working on the gambling industry of the United Kingdom. It has propelled activities for expanding awareness for the National Gambling Treatment Service and Safer Gambling Campaign.
Football events have made rearrival after the coronavirus pandemic and subsequent shutdown in the United Kingdom. Having a distinct focus on it, GambleAware has designed the initiatives for awareness in punters. Targeting the period, when 92 games will be played over six weeks, the awareness campaign will be operational for alerting the punters of the risks of impulsive betting on sports.
Referring to the #BetRegret initiative, GambleAware’s other campaign, the Safer Gambling Campaign, will continue to encourage the gamblers to think twice before they wager their money. Alongside other digital platforms, these contents for effective gambler awareness will be showcased in Sky’s YouTube channel and its Twitter page. For influencing a larger group of people, England’s ex goalkeeper has been cast in this campaign.
Moreover, GambleAware has also decided to encourage the National Gambling Treatment Service. For making this purpose successful in all means, the organisation has chosen all digital platforms and radio beside national and regional press for running new and appealing advertising contents. These contents are supposed to be continued throughout July and August.
The organisation is now all set to commence this campaign under a specific tagline, which is “Start to regain control.” By this tagline, it is easy to understand that they are addressing those punters, who have lost control in gambling, and have become a victim of impulsive betting. The campaign is meant to focus on the adverse effects and all-consuming characteristic of gambling, and for portraying it’s far reached effects, the organisation have taken the support of another line, “when you’re there, but not there.”
Besides, GambleAware is dedicated to display and promote the easy accessibility of treatment by which the bettors can get rid of these adverse effects. They also have decided to help distressed gamblers to conquer their struggles with gambling.
According to a report of GambleAware published in May 2020, 46% of the people having a gambling-related problem had never looked for any assistance or support, and only 17% gamblers had asked for help in between the last 12 months. Percentages like these, are a clear indication of the necessity of these initiatives from GambleAware.
This magnificent initiative will extremely focus on the gamblers age between 25 to 54 years, but the particular focal point will be on men, who are 25 to 34 years aged. The campaigns will start breathing to navigate people towards the National Gambling Treatment Service, alongside enhancing mass awareness towards the National gambling Helpline and BeGambleAware.org for online support.
The National Gambling Treatment Service campaign also has the purpose of promoting self–referrals amongst the bettors, who are living at the brink of danger and immensely exposed to the tendency of impulsive betting.
These two initiatives from GambleAware are supposed to cover multiple gamble-oriented concerns in the United Kingdom, and a large group of populace along with the organisation is now looking forward to its success. The campaign will also bring awareness and educate the people about the early signs through what gambling oriented distress can be identified in men.
The National Gambling Treatment service works in collaboration with the United Kingdom’s National Health Service for reaching and helping out the people who are experiencing gamble related problems. It is free, and always provides online and telephonic treatment for the people and groups, who are in distress. Along with the telephonic and online therapy, it also offers face-to-face treatment sessions, when it is needed for the bettors.
The launch of the new initiatives that have arrived right after GambleAware has appealed to the UK government, regulators, and financial institutions. According to them, the regulatory bodies, including the government, need to make sure that all the consumers are capable of stopping gambling transactions. This appeal has been made to the authority based on a recent study, which raises concerns to another level. The study estimates that many personal bank accounts in the United Kingdom still don’t have any possession of such instruments, and the number of such personal bank accounts is as high as 28 million.
Researchers of Bristol University’s Personal Finance Research Centre (PFRC) have carried out the research. From that research, A Blueprint for Bank Card Gambling Blockers found that there are eight banks in the United Kingdom, which can offer betting exchange blocking innovation. These eight banks are responsible for covering 60% of current operational accounts in the entire United Kingdom, and this 60% means roughly about 49 million current accounts.