Colorado is a hot new sport betting market that keeps on topping the charts. The latest in the league to join this sports betting market is a UK Sportsbook powered by Smarkets.
The UK Sportsbook SBK App powered by Smarkets enters into the Colorado market on Thursday after the betting exchange partnered with casino operator “Full House Resorts.” This is the first entry of the UK Sportsbook into the US Market after entering into the contract in 2019.
The SBK Sportsbook App provides market-leading odds to the customers from the Smarkets exchange. It possesses an intuitive interface and includes the social network platform for community users. Moreover, this is the 7th licensed app approved since the launch of sports betting in the market on May 1.
Smarkets has made its mark in the UK by offering bets on politics and sports. It is based in London. This partnership has plans to attract app betting from around the world.
Massive Landmark for UK Sportsbook Market
The main focus of the Smarkets is grabbing the attention of the bettors by presenting the best of bets through sports betting. With the social media element, the bettors can share their picks with the other community members. The company adjusts its “odds on the fly,” which allows the company to offer fast in-play bets.
According to Smarkets CEO and Founder Jason Trost, “10 years after Smarkets went live in the UK Market, the Colorado Launch is one of the massive landmarks for the sportsbook business. Trost said it is our focus to ‘upend’ this old betting industry, so the entry of the Americans to join the odds will prove excellent. Even Smarkets carefully curates the personalized customer experience for the players as compared to other big sportsbook hubs.”
The deal with the Full House was struck with UK Sportsbook before the time sports betting was made legalized in the state. Smarkets is also heading towards another decision to launch its app in the Indiana Sports Betting Market after making itself available in Colorado. The Action Network reported that the company is planning to launch itself in Indiana State successfully.
Moreover, Smarkets has a firm belief that the customized experience provided by them through their in-house technology will create market awareness. The company offers a unique style for betting that provides bettor an opportunity to take the other side of the wager. Even the Smarkets exchange allows the bettors to match and place the wager between the two parties. It works as an intermediary and awards the winner as soon as the wager is decided.
Official Statement Related to UK Sportsbook Entering Colorado
Smarkets is waiting for the feedback from the users after entering into the US Sportsbook market so that a more significant push can be made shortly.
Smarkets CEO and Founder Jason Trost stated, “As an American myself, I am happy to bring the world-leading sports betting technology to Indiana and Colorado. I am thrilled that we will be planning to move across many states of the country too.”
In another official statement, Trost said, “I believe that an agile and developing company like Smarkets can make a great impact on the biggest players present in the market. All thanks to our company’s superior technology and aim of providing the best prices to the players.”
Not only the US, but Smarkets is also planning to extend its market to Sweden after it receives permission from the national regulators. The company got to function in Colorado because sportsbook betting is legal in the country, and they also possess the approval from the Division of Gaming Enforcement. As of now, the UK Sportsbook betting exchange will provide the sports betting customers online. It’s still not known if the company is planning to operate the retail sportsbook store in the Cripple Creek.
The best part of starting with Colorado launch is that the nation is still opening after the Coronavirus lockdown, and the order was to stay at home. But, this also did not deter the nation from opening the first legal sportsbook on May 1. Although, the retail casinos are still closed in the US Market, but online bookings for sports betting is still open. But, customers will see only a few global sports events to wager upon as everything is closed due to the pandemic.
Even the entry of UK Sportsbook into the US Market with this Colorado launch has excited the bettors to pt for online or mobile sports betting. They no more have to go to physical stores that will not operate until further notice from the government. The SBK Sportsbook Mobile App by Smarkets will glue the players to the in-play betting because of the versatile wagering and betting exchange options.